WHY BUY LOCAL
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Local produce tastes better and it’s better for
you.
A recent study
showed that fresh produce loses nutrients quickly. In a
weeklong (or more) delay from harvest to dinner table,
sugars turn to starches, plant cells shrink, and produce
loses its vitality. Food grown in your own community was
probably picked within the past day or two. It is crisp,
sweet and loaded with flavor.
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Local food supports local farm
families.
Fewer than one
million Americans now claim farming as their primary
occupation (less than 1%). Farming is a vanishing
lifestyle. And no wonder: the farmer today gets less than
10 cents of the retail food dollar. Local farmers who
sell directly to consumers cut out the many middlemen and
get full retail price for their food — which means farm
families can afford to stay on the farm, doing the work
they love.
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Local food protects genetic
diversity.
In the modern
industrial agriculture system, produce varieties are
chosen for their ability to ripen simultaneously and
withstand harvesting equipment. Shippers demand produce
with a tough skin that can survive packing, transport,
and a long shelf life in the store. Only a handful of
hybrid varieties of each fruit and vegetable meet those
rigorous demands, so there is little genetic diversity in
the plants grown. In contrast, local farmers that sell
direct to you or direct to your local restaurants and
grocery stores grow a huge number of varieties selected
because they have the best flavors, provide a long
harvest season, and come in an array of eye-catching
colors. Many varieties are heirlooms, passed down from
generation to generation because they taste good. These
old varieties contain genetic material from hundreds or
even thousands of years of human selection. They may
someday provide the genes needed to adapt to a changing
climate.
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Local food preserves open space, and supports a clean
environment.
As the value of
direct-marketed fruits and vegetables increases, selling
farmland for development becomes less likely. A
well-managed family farm is a place where the resources
of fertile soil and clean water are valued. Good stewards
of the land grow cover crops that prevent erosion and
replace nutrients used by their crops. Cover crops also
capture emissions and help combat global warming. In
addition, the patchwork of fields, hedgerows, ponds and
buildings is the perfect environment for many beloved
species of wildlife. That landscape will survive only as
long as farms are financially viable. When you buy
locally grown food, you are doing something proactive
about preserving the agricultural landscape.
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Local food is about the future.
By supporting
local farmers today, you can help ensure that there will
be farms in your community tomorrow, and that future
generations will have access to nourishing, flavorful and
abundant food.
adapted from ©2001 Growing For Market